Learning Objective 2 - LO2 P3 M2 D2
P3: Audience and demographics
Understand the relationship between media products and their target audience.
You must analyse the demographics of the target audience for your chosen text. Identify and apply the following to specific examples. Don't forget to use sub-headings:
You must analyse the demographics of the target audience for your chosen text. Identify and apply the following to specific examples. Don't forget to use sub-headings:
A.) Gender
– What gender the text is aimed at and why?
B.) Age
– What age and why?
C.) Lifestyle
– What type of audience and what their lifestyle might entail?
D.) Spending
power – Social status and what class and why? Demographic scale
Back all of these up with examples from your text
M2
Pen Portrait
Find a typical audience member that makes up your previous
slides with annotations around the example.
Include annotations on jobs, lifestyle, music, spare time,
clothes, newspapers, political views, and favourite things.
D2
Key scene analysis
What specific scenes would appeal to your identified target
audience and why using the examples in your scene? Should include micro
elements with textual analysis.
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