P1: Institution information on your chosen industry company
Institution Research - Research into the two companies which made your chosen product. Include subheadings for:
A.) Ownership - Are they a British, Asian, American company etc? How do you know this?
B.) Operating model - How is the company run with specific hierarchy roles, Development,
Business affairs, marketing publicity, executive board, Who are they and what
they do? (Partner companies)
C.) Products - what type of products are they known for? 3
existing products the company has made (Game industry – Games) Brief
description of how the products represent the chosen Industry/company.
D.) Market position - are they a leading company/ national/ international company?
Competitors - who are their competition? How established are they? What is their market position with facts and figures incontext to industry? How much budget to they typically have? Who do they commonly work with? (actors, other production companies, directors, game developers etc.). Why is this significant?
E.) Competitors – Pick 2 competitors
and say why they are competitors (work with similar people, Budgets, Costs,
Styles)
Also include:
- 3 facts on their history
- What is their logo, ident, slogan?
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